As digital evolves, so must managers. After developing a strategy, three steps are key to adopting a clear methodology for a digital transformation in marketing.
CMO´s find an inspiring digital marketing roadmap in this BCG & google playbook.
To successfully lead in these digital times, I would add that not only the CMO, but all the C-Suite need to embrace digital in an aligned manner - led by the very company leaders themselves. Stay tuned for evidence in future blog entries.